Reward healthy habits with gift cards.
Gift cards for step goals, check-ups and wellness challenges. Insurers can keep rewards to health and fitness brands; wellness apps can offer all 500+.
Health insurance premiums in India grew 17% in FY26 (April 2025 to March 2026) (IANS). IRDAI lets health insurers give reward points to policyholders who meet wellness goals, redeemable for health services and for gym, yoga, fitness and health-supplement vouchers (IRDAI circular, 4 Sep 2020).
Source: IANS, citing a BCG report · Published 18 Aug 2026 · Checked 13 Oct 2026
Wellness programmes
lose members
Members drift away
Members join a wellness programme, then stop opening the app.
Rewards feel far away
Points that only cut next year's premium feel far away.
Too many partners
Running vouchers with many gyms, labs and pharmacies is slow work.
Rewards for every
healthy habit
Wellness goals
A gift card for a 30-day step streak, a yearly check-up or a finished health assessment.
Points to spend
Members turn wellness points into gift cards from pharmacy, diagnostics and fitness brands.
Employee wellness
Wellness platforms reward employees for challenges with gift cards from 500+ brands.
What health apps
are seeing
Gift cards in 24 days
Members of one wellness app bought about ₹40 lakh of gift cards in 24 days.
More transactions
Apps using Hubble's products have seen 2–5× more transactions from users of the Hubble rewards store.
More finished challenges
One wellness app saw 30% more members finish a monthly challenge with gift card rewards.
Members redeem points
4 in 10 members of one insurer's wellness programme turn their points into gift cards.
The SDK store inside your app, limited to the categories you choose, or the API triggered by wellness events.
A store limited to
your categories
A no-code gift card store inside your app.
Reward wellness
events
Catalogue, orders, issuance and balance on one integration.
For insurers, rewards follow IRDAI's wellness and preventive features rules: points come from a filed wellness programme, never as an inducement to buy or renew a policy.
Questions, answered
Can we limit rewards to health and fitness brands?
Do you work with insurers?
How are rewards delivered?
Book a demo
We reply within 24 hours.